Since I spent most of my days focusing on Facebook -- scheduling for clients, testing ads, working on page growth -- I get really excited when new features roll out. Actually, it's a bit maddening when you finally get a handle on something and then they switch up the game on you, but c'est la vie! Facebook will always be evolving and we've got to evolve right along with it!
Recently, a feature came out that's actually rocking my world: Facebook slideshows. I'm generally a skeptic when new post types show up on my pages, but slideshows get two thumbs up from me and I'm surprised more businesses aren't using them in their daily posting! Which, of course, leads me to this very post.
Are you ready to learn how slideshows can rock your whole page? Keep reading!
If you're not familiar with Facebook slideshows, you can now click the Create Slideshow option when you opt to upload content to your Facebook page. When you click Photo/Video you'll see these four options:
The bottom option is what we're looking at today. Click this and you'll be able to upload anywhere from 3-7 photos which will then turn into a slideshow, displayed as a video.
This part is key. Your slideshow video will be anywhere from 6-14 seconds long (2 seconds/image) and will appear the same way any other video would on your page and in the Facebook newsfeed.
Why am I so excited that slideshows are treated like videos? Let's talk about that.
1. By showing up as a video, it will auto-play in the newsfeed and on your page for any user who has it enabled. Auto-play = eye-catching. It's a great way to lure folks in! (You can disable auto-play in your settings, as some may do to save on their data packages, but by default, all video will auto-play.)
2. You can create incredibly engaging content for Facebook from any blog post, product page, or whatever it is that you'd like to share -- without actually having to make a video. You can simply upload a collection of images and they'll rock out just like a video -- the most popular type of content on Facebook right now.
3. You can create playlists which are completely customizable. This is HUGE because it means that now when you share your blog posts, articles, products, etc. as a SLIDESHOW, they won't eventually be buried on your page as new content comes in. It will appears on your page as a post, just like every other post, but now it lives in your Facebook VIDEOS section which means it will always be available to folks who are browsing your page. This is the biggest perk, in my eyes.
For one of our clients, we have created an "On The Blog" category for their Facebook page where each of the slideshows featuring a blog post are kept. We update the playlist with their new slideshows, creating a wealth of content that will show up underneath their videos in the newer video player -- this encourages your audience to watch more than just one video. You can even mix and match actual video content AND slideshows within one playlist.
Note: If your slideshow videos are in a playlist, each video in the timeline will show up with a "click for more" link. Clicking this will take people to the rest of the playlist!
4. You can add a title, description, CTA, and category to your slideshows, just like you would when you upload a video. When you upload your images and add a caption to your Facebook slideshow post, you'll see an option to edit your video.
Click the button and you'll be taken to the details of your video where you can edit or add a description (your caption), insert your CTA link and text (i.e. "Get it now!" or "Join today!"), and choose a category from Facebook's specified list. You can even choose a specific thumbnail to show up for your video or upload your own.
Note: If you publish your slideshow immediately, you'll see this window pop up on your screen. If you schedule your slideshow for later, you'll get a notification letting you know your video is ready and you can edit it from there.
Oh the possibilities! You can start to build an incredible repository of content -- be it your older blog posts, product or service info, details about your staff, business, and beyond. Get creative and start sharing! And don't fret, in the next section I'll show you exactly how I format slideshow posts to entice folks to click over to your blog, shop, opt-in offer, or wherever else you'd like to send them.
How to format your Facebook slideshows
As I mentioned above -- and if you're familiar with Facebook videos you probably already know this -- you can add a CTA to each video which will show up at the very end. This is key. If someone doesn't watch your entire slideshow or video, they will NOT see your link.
So how do we remedy this?
Since your slideshows are only going to be 6-14 seconds long, if your content is interesting enough, you'll probably hang on to many viewers until the very end. But what about the skimmers? The scrollers? The gotta-have-it-now people? Let's make it REALLY easy for them to get what they want, so YOU can get what YOU want! Win win.
Here's my step-by step slideshow formatting system:
1. Choose your images.
The images should be the same size -- stick with square or landscape. Vertical images don't work as well and they'll get cropped in a wonky sort of way.
You can drag and drop your slideshow images into whatever order you want. The first image will be your thumbnail once uploaded, which can be changed under your "edit video" settings. You can leave this as is, or add another thumbnail.
3. Add a caption.
You know the tone of your page, so be true to your audience and share something inviting and exciting.
4. Add a link.
This is the most important part. Grab your link (blog post, shop page, whatever) and add it right into your description. This ensures that even if someone watches the slideshow for 1 second, they'll still see your link. Your caption and slideshow should be urging them to click on through!
5. Publish or schedule.
Just as I mentioned earlier in this post, you can publish the slideshow right away or schedule it for later.
You can now edit your video (either by click edit when you publish, or waiting for the notification that allows you to edit your scheduled post), to include all other details -- CTA, thumbnail, category, title. If you choose to edit your video at a later time, you can find the link to do so in a few different places.
7. Add to a playlist.
Now that your slideshow is live on your page, you can add it to a playlist! To do this, head to your video section (either in your tabs or in the tabs dropdown menu under the name of your Facebook page). From here you'll see each of your playlists, plus a collection of ALL your videos and slideshows. Click the blue button that reads Create Playlist and you'll get a popup window prompting you to enter a Title and Description. Below the button, you'll see any previously created playlists. Once you create a new playlist, you can select the videos you want to include in that list.
From now on, when your videos are viewed in the popup player, your audience will see all of the other videos in the playlist below it! They will also automatically continue to play in order as each video ends. You can get really creative with your playlists here and order them in a way that helps your audience best.
If you had a series of how-to posts, you could create a slideshow for each post, then add them to a playlist in the right order. You can create as few or as many playlists as you like, just be sure to keep your video page as easy to navigate as possible.
TIP: To link someone to your playlist, you can simply link them to the first slideshow/video in that playlist.
Just make sure the link you are sharing has the ?theater tag at the end of the post so that you get the popup player:
While https://www.facebook.com/sofawned/videos/1118139871530393/ leads the single video page like this:
The simple beauty of the Facebook slideshow is that now you can join the video race on Facebook even if you're totally freaked out by the idea of being on camera or making your own videos. With so much emphasis being put on videos right now, this is your easiest way to get in the game! #highfive
Are you ready to start creating your own Facebook slideshows? Awe yeah.
I hope you're feeling confident about how you can start using slideshows on your page. There are so many ways that I've been using them with our clients and I know that once start, you'll be just as hooked as we are.
If you're a food blogger, sharing a images of your process or recipe and a link to your site!
If you're a coach, share a slideshow of testimonials (whip 'em up quick in Canva) with a link to your latest opt-in or service.
If you're a clothing store, share your 5 latest Instagram snapshots of your latest arrivals and link to your shop!
See what I mean?
Slideshows are my jam right now and I can't wait to see how YOU are using them! I hope you'll pop down to the comments to share your pages so I can come and take a peek.
Also, if you found this helpful, then I bet your pals will too! Click here to tweet it out. Thanks, friend!