Video memes have been growing in popularity over the last year, especially with the Facebook algorithm giving preference to video content.
First, if you're not familiar, a video meme is simply an animated or video version of a typical meme i.e. text (a quote, a funny saying, something inspirational, etc.) over an image. Usually these are square and they tend to be super shareable, hence our reason for wanting to use them on Facebook.
Memes lead to shares, shares give you more reach, reach leads to engagement, and these things all make the algorithm favour your page.
So, what do you do if you're not video savvy? You take advantage of other ways to utilise video... without actually having to make a video ;)
One way to do this, is to use Canva.
Canva is a free graphic design platform, but to get the GIF and movie download options, you'll need a Canva for Work account.
Luckily, you can snag a FREE 30-day trial of Canva for Work, so you can test out your video meme making skills without forking over the cash just yet. Then, if you decide this is something that's right up your alley, you can sign up for good.
Watch the video below to see how you can make (and brand) a video meme that you can share on your Facebook page to boost reach and get your biz noticed.
This is a process that you can repeat over and over to create new content every day or week, depending on how often you want to post your video memes. Experiment and have fun with it!
Bonus tip: You can share these videos on Instagram and Twitter too. Create, share, engage, repeat!
If you're not familiar with Canva for Work, here are a few other reasons why I love using it for Kitz & Co. content creation:
- You can save brand colour palettes. I have one on our Canva account for every single client that we create content for -- no more hunting down hex colour codes!
- You can upload custom fonts!! (Just make sure they are either royalty free fonts that you are able to use for commercial purposes, or fonts that you've purchased and have the proper license to use.)
- You can save templates to use again and again. Super handy for creating cohesive images for your social media accounts.
- You can add team members (for an additional monthly fee) so that everyone you work with can collaborate on projects together easily
- You can organize your files and uploaded assets in their own folders
For many projects, I've found that I'm no longer relying on Photoshop to get the job done. I can use Canva just as easily and still create effective graphics for our business and our clients. The barrier to entry is tiny, so have fun exploring all the things you can do with Canva.
Thanks for watching our tutorial. Be sure to subscribe to our YouTube channel for more social media and content creation inspiration, tutorials, and tips.